Social marketing is a relatively new, often misunderstood form of online marketing that is reaping huge rewards for website owners who incorporate it into their marketing plans.I work with clients and customers who, while being very new to social marketing, are seeing results in the following areas:

1. Higher search engine rankings for their top keywords

2. More rankings of additional keywords or "long tail" keyword phrases

3. More link popularity from sites linking on their own accord

4. More link popularity from social media sites

5. More activity on their blogs, such as more commenting and interaction